Report by Julia Robson
 
Photography by Sean Michael
 
It had not escaped our notice that there’s a real buzz about Estethica this season. It’s not simply the fact that it’s become such an important London Fashion Week fixture; we’re thinking sustainable just got sexier. Which is great because by all accounts eco fashion is not just a fad, [...]

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Report by Julia Robson
Are flats the new heels? The message from the London catwalks is blurry, but the fashion rabble are voting with their feet. To quote Cheryl Cole… It’s 100 per cent YES!
Doc Martens, Converse baseball boots, plimsolls, brogues, loafers, workmans boots, flat (but not a pump), flatter (lace-up wedges are cool) and flattest [...]

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Mimmi and Hannah, stars of the current Miu Miu campaign no less, backstage at new label Veryta. Photography by Anna Bauer
Report by David Hayes

Picture the scene: a string quartet, Claridge’s ballroom, gilt chairs and a cast of new top models. Yep, such is a ‘presentation’ for a fledgling label on the opener of London Fashion Week [...]

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The only proper way to transition from New York to London Fashion Week is through Cupcake Fashion Week.  Though it’s official run ended the 16th of September, Covent Garden’s celebrating the new annual tradition fashionably late with this week’s Fashion Fete.  
 
 “We wanted to celebrate fashion, since Covent Garden has so much history with it, [...]

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Report by Julia Robson
Following a ridiculously successful debut collaboration with Adidas Originals earlier this year (the range sold out globally), and to celebrate his showing in London for the first time, sportswear giant Adidas has handed over its concept store in Newburgh Street to Jeremy Scott, the fearless American designer responsible for the latest three-stripe [...]

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