Pop-up column by Jenny Dyson

For those of you who have been swanning around the Georgian landscape of the new, improved, LFW, I’d like to take this opportunity to raise a cheer for our team of intrepid reporters, subs, editors, runners, designers, bloggers, photographers, illustrators and distributors, who have spent the past week doing the following to bring you, the reader, the news from fashion’s front line:
Dashing from our pop-up office (2nd floor West Wing) to file copy in our press-gang common room (in the roof, scarily close to HM Revenue & Customs); scoffing our bodyweight in Wotsits (sushi for slackers); making microwave suppers; fetching more KitKats at 2am; working so late we bring slippers and pyjamas; checking endlessly complicated designer names (Kirchhoff/Katrantzou/Aggugini…); bombing around town in an electric car to ensure the papers are delivered to all the venues and stores; getting up so early we don’t see our kids…
While it has been exhausting, rest assured that the sheer volume of news created every day is nothing but testament to fashion’s most inspiring capital. Three cheers for London; three cheers for the fashion week family.

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