Report by Julia Robson

Although Stella was a no-show at the Adidas presentation of her sports line (and we had to make do with her dad’s Silly Love Songs as background music) on Sunday morning, we can guess where she was. Now that she’s so body-conscious – thanks to sweaty sessions with Tracy Anderson, the personal trainer she shares with Madonna and Gwyneth – was she out test-biking jeggings (in snow-wash denim-look nylon), or her amazing corseted triathlon all-in-one in the first-ever London Skyride?Yeah, I know we fashion lot presumed the roads had been cordoned off for the arrival of Anna Wintour, but in fact it was to accommodate 50,000 cyclists, who were given free reign to whizz around the capital without gas-guzzling cars.
“Cycling is close to Stella’s heart,” explained Adidas’ Emma Willey. “She has come in on her bike for a couple of meetings we’ve had in London.”
According to research, a lot of fashion-conscious women want to keep fit but hate going to the gym (sound familiar?). Cycling is the perfect answer.
Yesterday’s Skyride impacted on fashion for all the wrong reasons. Come summer, when Stella’s cycling and triathlon lines are added to her sports range (highlights include fabulous slashed mesh tights in breathable fabrics, super-lightweight bombers and a cotton top with shoulder pads that will be sold in Asia’s super-boutique Lane Crawford as a fashion garment), this could all change.

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