Report by Carrie Gorman

Timekeeping, people. With the international press in town, our lackadaisical attitude to show start times (x o’clock + 20 minutes = arrival) is being shown up. At 9am prompt yesterday at Meadham Kirchhoff,  Anna Wintour made her first appearance at LFW, a vision in gold brocade, to a waiting audience of…three security guards and a catwalk photographer (possibly still trying to find the exit after Richard Nicoll the night before. No reception to call for help, you see). Anna waited. Refused coffee. And waited. And still no one. She tapped at her watch to the security guards. What could they do?
After New York, where shows began on time and Marc Jacobs wouldn’t even wait for Lady Gaga to arrive, Anna was expecting the
same routine here. In one of few occasions, she was wrong. Because London designers are running late, not because of backstage dramas, but while waiting for the press. Meadham Kirchhoff, Luella and Marios Schwab were all ready to show on time – as was Anna – but the press was still on London time. Lateness is not our greatness.

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