Report by David Hayes

Isn’t it lovely starting with a clean sheet of spotless paper? The promise of all the things you could create.
Of course, you go on to make a right old hash of it and have to chuck it straight in the bin, but that moment before you put pen to paper is definitely something special to savour.
Many designers are having that clean-sheet moment this season. Pure white was an emerging trend in New York (Marc Jacobs, Michael Kors, Donna Karan, to name but a few) and is becoming the look linking a diverse bunch of London designers.
Osman went the whole way with a totally white collection lifted with blocks of gold. Hannah Marshall broke up her tough black-leather-and-coat-hanger-shoulders signature style with a few well- placed lighter, white moments, and the comeback collection from Marcus Constable at Liberty mixed in a fair share of white within his 18 looks of stripes and tailoring, inspired by Art Nouveau illustrator Aubrey Beardsley and Japanese artist Yayoi Kusama. “Because there was a lot of tailoring, which could have looked old, I stuck to a neutral palette to keep it feeling fresh and young,” Constable said post-show.
Jasper Conran’s collection had a strong, pure white theme running through it, too. “We did a lot of black last season and it just seemed a natural progression of that,” says Conran. “You can never really put your finger on why everyone picks up on the same things. It is just something in the air. Just fashion, I guess.”
Photography by Catwalking.com

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